The NH10 actress started her own high street fashion line in October 2017. She has a variety of products lined up- from tees and dresses to casual wear and denims. The collection is very modern and there are classics as well. all the outfits are in a very affordable price range and everyone from commoner to a celebrity can wear them.
The jumpsuits, dresses, shows, accessories and Anushka’s favorite pieces have done a fine job. Along with her on clothing line, Anushka is also a producer and she started Clean Slate Films which produced NH10, Phillauri and now Amazon Prime series Paatal Lok.
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The Tiger Zinda Hai actress recently launched her own makeup and beauty brand called Kay Beauty. She launched the brand in partnership with Nykaa in 2019. They have a line of eyeliners, lipsticks, lip gloss, powder range and all that is a beauty product. She thought that actresses need makeup constantly on sets and have to do touchups often.
She created longer lasting products which don’t need to be applied repeatedly. These products were born from the idea of #MakeUpThatKares where these products will last long and also nourish the skin. The team tested the products for months and after all the efforts they got easily applicable line which was a color payoff with smooth texture and wide range of shades.
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