Even though the film Thugs of Hindostan failed to impress the audience, the effort put into the film was unparalleled. Even though people have been quite hard on the film, Shah Rukh Khan took it upon himself to show the entire cast his support. "I would like to say something. It’s a little personal and I don’t know whether it’s right to say it or not. This is something that’s saddened me and so I want to share it. When it happened to me personally, I wasn’t so sad, but this time I am. There are people who have given excellence to cinema for years. A film can be good, a film can be bad; none of us can ever claim ki maine duniya ki sabsi achchi film banayi hain. Mr Bachchan and Aamir have been people who have constantly contributed to the excellence of cinema," SRK said.
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Shah Rukh also said that Aamir and Amitabh have made a significant contribution to cinema in their career. "The greatest contribution to Hindi cinema in the last 10 years has been from Aamir, and with Amitji, it’s been even longer. Now if a film of theirs (Thugs of Hindostan) doesn’t reach the level that you expected it to, does it take away from what they have done for cinema? I think some people have been a little too harsh. It’s heartbreaking. It doesn’t mean that their spirit is broken, they are all amazing artistes who will bounce back."