Black Panther was a superhit amongst the masses and ended up being revered as a piece of black cinema. It shows how African-Americans are finally rising to power. But according to Sean Diddy it was all just a “cruel experiment”. “‘Black Panther’ was a cruel experiment,” Combs said. “We live in 2018, and it’s the first time that the film industry gave us a fair playing field on a worldwide blockbuster, and the hundreds of millions it takes to make it.” he added.
He definitely pointed out the scale of its success, but he also pointed out the fact that these occurrences are very rare. “We only get 5% of the venture capital invested in things that are black owned — black-owned businesses, black-owned ideas, black-owned IP,” he said. “You can’t do anything without that money, without resources. But when we do get the resources, we over-deliver. When Adidas invests in Kanye and it’s done properly, you have the right results. When Live Nation invests in artists and puts them in arenas the same way U2 would be, you have the right results. ‘Black Panther,’ ‘Black-ish,’ fashion; it’s all about access. If you’re blocked out of the resources, you can’t compete. And that’s my whole thing — to be able to come and compete.”
“You have these record companies that are making so much money off our culture, our art form, but they’re not investing or even believing in us,” Combs said, referring to hip-hop’s commercial dominance. “For all the billions of dollars that these black executives have been able to make them, [there’s still hesitation] to put them in the top-level positions. They’ll go and they’ll recruit cats from overseas,” he continues. “It makes sense to give [executives of color] a chance and embrace the evolution, instead of it being that we can only make it to president, senior VP.” he added.